Friday, March 19, 2010

Google: Meta Tag Keywords NO LONGER COUNT!

Trying to increase the traffic to your site can be nerve racking especially if you don't know the right way to go about it. Search engine optimization methods such as keyword meta tags are outdated. Google (who basically powers all internet search engines) no longer uses keywords and sees keywords as ineffective and pointless. 



Here are a few Q/A from google regarding meta tags and keywords:

Q: Does Google ever use the "keywords" meta tag in its web search ranking?

A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that's an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don't have any effect in our search ranking at present.

Q: Why doesn't Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

For more info visit Google Webmaster Blog at http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html. 

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